Work

My career began at top global advertising agencies producing integrated digital, social, and experiential campaigns. During that time, I learned the basics of how strategy, creative, media, technology, and performance all intersect. Many of the tactical projects below were foundational. They sharpened my judgment, deepened my cross-functional fluency, and built the operating discipline required to lead at scale.

As the work progresses, you'll see a shift toward broader 360° brand leadership and full-funnel marketing oversight: some represented here, and some reflected in the enterprise-level team building and strategic direction that extends beyond individual projects.