Crap Battle
To launch Pier 1's “One Big Sale and Clearance” event, we created a memorable social activation. Using Instagram Story polls, we got people to send in their crappiest home goods, then reposted them and let the world decide whose crap was the crappiest.
Those who had the crème-de-la-crap (voted on by the people) were rewarded with Pier 1 gift cards to replace their crap with something new. The three-week battle royale exceeded our estimated engagements by over 1,000%, making it one of Pier 1's most successful social activations to date. Our team of producers managed every detail, making the posting and rewarding process painless for the client.
Creative Directors: Emmie Nostitz, Donnell Johnson · Copywriter: Tom Lawrence · Art Director: Iwona Usakiewicz · Interactive Production: Nicole Bazzinotti, Emily Blumhardt, Ryan McGrath · Broadcast Production: Holly Schussler · Business Affairs / Legal: Ann Marie Turbitt, Sarah Fox · Strategy: Yan Wang, Adam Van Dyke, Alex Grant · Account Management: Cris Scardino, Michael Barrera, Jeff Winsper · Project Management: Tessa Murchura · Production Company: Second Child