Hi, I'm Nicole.
I'm a senior marketing leader with 14+ years of experience building high-performing teams, transforming brand and digital ecosystems, and delivering measurable growth across healthcare, health-tech, and B2B.
Known for unifying creative, operations, and digital strategy, strengthening cross-functional alignment, and guiding organizations through large-scale brand, web, CRM, and process evolution.
Over the past year I've gone deep on applied AI in marketing. I designed and built a custom system of AI agents that handles research, competitive intelligence, copy review, and marketing operations, so a small team ships like a much larger one.
Recognized for calm, clear leadership, strategic decision-making, and the ability to drive complex work from concept to launch, while empowering teams to do their best work and learn something new along the way.
Let's build something great together.
Brand Evolution
Four brand sites consolidated into one modern platform, and a national marketing function rebuilt around the admissions journey across 50+ locations.
Read case studyAdmissions Care Plan
A guided admissions experience that turns a confusing intake into a calm, navigable path to care. Led to an increase in admission likelihood by 20%.
Read case study"Hidden" Awareness Campaign
A nationally recognized eating-disorder awareness launch that made an invisible illness visible, and drove people toward help.
Read case studyGo Fund Yourself
A go-to-market launch for a direct healthcare platform: positioning, creative, and the full launch motion from concept to live.
Read case studyBrand & positioning
Identity, message architecture, and the story that makes a complex offer legible.
Web strategy & build
Sites organized around the journey. Consolidation, IA, design systems, CMS.
Marketing & Creative Operations
Process and creative ops that scale across teams and locations.
Martech & CRM
Lifecycle infrastructure so marketing and sales see one pipeline.
Marketing measurement
Real attribution and dashboards leaders trust, tied to outcomes.
Applied AI integration
Custom AI agents embedded into real workflows so small teams produce more.
