Weight Fabrication
MET-Rx is designed to fuel next-level training for elite athletes. The most passionate athletes care about their next achievement, record, or breakthrough. Basking in past glory just slows them down.
“Next” drives them forward. In the spirit of “Next,” MET-Rx set out to give old trophies new purpose. We collected hundreds of trophies, including a beloved trophy from Leonard Fournette's personal collection, and transformed the trophy material into a set of free weights and kettlebells. Leonard then delivered these training tools to Raines High School in his new home of Jacksonville, Florida, turning relics of past glory into fuel for the next generation of athletes.
Group Creative Director: Tim Gordon · Creative Director: Ryan Raab · Copywriter: Yahkeema Moffitt, Nick Larson · Art Director: Felipe Mollica · Jr Copywriter: Mitchell Quesada · Jr Art Director: Fatima Jafri · Interactive Production: Nicole Bazzinotti, Shayan Amir-Hosseini · Broadcast Production: Perry Kornblum, Zeshawn Ali, Tricia Lentini-Himot · Music Supervisors: Ryan Barkan, Mike Ladman · Business Affairs: Keith Marman · Strategy: Justin Schneider, PJ Mongell, Eric Chow · Account Management: Alex Budenberg, Sean Tanner · Project Management: Caroline Kosse · Weight Fabrication Production Company: Deeplocal · BTS Production Company: Farm League