Name Your Prank
This year, no one had to face April Fools' Day empty-handed. Progressive covered anyone in need of a great prank with April Fools' Insurance, brought to life with ‘Name Your Prank.’
The Name Your Prank tool enabled users to create farcical yet credible-looking breaking-news articles about themselves to share with their social network and send their friends into a frenzy.
The program blew our projected goals out of the water, with over 330K fake articles created over the one-day holiday.
Creative Director: Ricardo Landim · Associate Creative Director / Art: Mike Sullivan · Copywriters: Sara Cummings, Thomas Crowley · User Experience Designer: Davis Kramer · Account Managers: Anthony Modano, Dot Delany, Nick Widmer · Project Manager: Erin Sullivan · Digital Producer: Nicole Bazzinotti · Social Content Strategists: Matt Shaw, Kim Pezone, Ryan Vinnecombe · Analytics Manager: Christine Mooney · Development: The Atom Group, Steve Hallman