Wall of Moments
With wifi at sea spotty and expensive, it's hard for cruisers to share their best moments. To give them a chance to share content, we created the Carnival Wall of Moments, launched on the Carnival Breeze in late 2013.
Using the ship's local network, cruisers sign into the intranet web app and easily share photos with fellow cruisers. Photos appear on an exclusive, ship-only, Instagram-like feed and are showcased on the Jumbo-tron located on the top deck. As an added bonus, Carnival was able to capture all this user-generated content to use in future initiatives.
ACD / Art Director: Deb Grant · ACD / Copywriter: John Simpson · UX Designer: Kate Tetreault · Digital Producers: Ryan Donohue, Andi Fieger, Nicole Bazzinotti, Sean Will · Development: The Atom Group · Analytics Manager: Shawn Le