Influencer Moment Tracker
In 2013 we invited 10 popular Instagrammers on a free 8-day cruise with their friends and families. During the cruise, they were responsible for capturing their entire cruise experience.
The photos were pulled in from Instagram to our Moment Tracker website, a near-real-time interactive display showing where and when each photo was taken. It became a visual timeline of events, tracing the path of the cruise on an interactive map. Visitors could see where the ship currently was, where it was going, and the hundreds of Instagram photos of moments in its wake.
Creative Director: Rob Kottkamp · Art Direction: Kirill Sudosa, Kyle Johnson · Copy: John Williamson · User Experience Designers: Kate Tetrault · Digital Producers: Ryan Harms, Sean Will, Ryan Donohue, Andi Fieger · Marketing Producers: Debra Freeman, Angela Tisone, Nicole Bazzinotti · Influencer Managers: Kyle Beaudoin · Analytics Manager: Christina Haddad · Development: Legwork Studios · Art Buyers: Kersten Vasey, Amy Shaw · Business Affairs: Jen Wrentmore · Analytics Manager: Shawn Le