Panasonic · Agency era
Beardification Station
The 2013 Panasonic Mall tour was a pop-up experience to show off the latest in Panasonic home technology. As part of it, we created a fun game to show off the new Panasonic shaver.
Overview
Upon entering the “Beardification Station,” guests could digitally shave themselves a stylish new beard. After taking quick photos with their new look, guests were encouraged to share the silly photos on social media.
Credits
Creative Director: Jason Levine · Art Director: Alicia Foor · Copywriter: Brandon Fox · Brand Experience Leadership: Kristen Lane · Brand Experience Producer: Tyler Stubbs · Marketing Producer: Nicole Bazzinotti · Development: Helios Interactive