Carnival Cruise Line · Agency era
Virtual Vacay
The newest Carnival ship, Carnival Vista, set sail in Spring 2016. To raise awareness and provide a fun game at several brand-experience events, we created the “Carnival Virtual Vacay.”
Overview
Using Microsoft Kinect technology, guests step up and ‘steer’ the ship by leaning side to side. They have 60 seconds to visit as many ports as possible. At the end, photos are snapped of the guests dropped into beautiful port images.
Credits
Creative Director / Copywriter: Micah Whitson · Art Director: Alicia Foor · Account Manager: Tia Taffer, Katie O'Connor · Digital Producers: Fei Wu, Sean Will, Nicole Bazzinotti · Brand Experience Producers: Natalie Porto, Michelle Brown · Development: Helios Interactive