Life Lanes Content Hub
At different points in your life, you're traveling at different speeds toward different goals, moving in and out of your Life Lanes. To help you keep moving forward, Progressive is there with expert guidance, tips, and tools so you can be confident you'll reach your destination.
The Life Lanes content hub launched in December 2015 to create useful, inviting content for our most upper-funnel prospects as they move through different stages of life. Working with prominent influencers and Progressive experts, the hub launched with over 200 pieces of content.
On the surface, Life Lanes has a modern design with an animated video that changes depending on the user's local weather. Behind the scenes is a robust logic system that serves new content to readers in an intelligent way, delivering value to both the reader and the brand. The program continued to grow with new content and features pushed on a regular basis.
Creative Director: Ricardo Landim · User Experience Designers: Davis Kramer, Jordan Clayton · Senior Designer: Ira Cummings · Copywriter: Thomas Crowley · Account Manager: Anthony Modano · Digital Producers: Nicole Bazzinotti, Drew Horton · Social Content Strategists: Matt Shaw, Kim Pezone · Influencer Managers: Alex Flores, Alex Culbertson · Broadcast Production: Lauren Landry · Analytics Manager: Asad Badruddin · Development: Matt Busby, Steve Hallman · Quality Assurance: Ultra Testing