A Better Worksite
United Rentals had made a name for itself as an equipment rental company, relied on for years for its vast fleet and speedy delivery. But its reach and impact on customers' worksites had historically been limited.
To broaden their reach, United Rentals expanded its solution offerings to help customers become smarter and more efficient. To show how the world's largest equipment-rental company offered far more than just equipment, we created a highly immersive web experience that explores how new ways of applying intelligent equipment, data, and expertise can tackle worksite inefficiency.
Users can explore three unique worksites and see how working with United Rentals creates a better-performing worksite. The site also features summaries of more than 50 of the largest real-world infrastructure projects in the US and Canada, and what it will take to complete them. Users are driven to the site by campaign film, contextual OOH, and geo-targeted digital.
Credits · Droga5
Executive Creative Director: Ray Del Savio · Creative Director: Elena Knox, Alyssa Georg · Junior Copywriter: Jenny Yoon · Junior Art Director: Maria Kouninski · Design Director: Anna Fine · Senior UX Designer: James Garvey · Interactive Production: Nicole Bazzinotti, Shayan Amir-Hosseini · Business Affairs: Tom Vendittelli · Strategy: Patrick Fahey, Samantha Deevy, Ryan Miller · Account Management: Frank Renwick, Sharon Byer, Conor Bennett · Project Management: Joe Watana · Digital Production Company: Active Theory