Nomi Health Go Fund Yourself

gofundyourselfamerica.com (website no longer fully active)

At the 2022 HLTH Conference in Las Vegas, Nomi Health launched an attention-grabbing campaign called “Go Fund Yourself” to highlight the challenges of the current U.S. healthcare system and spark a broader conversation about access and affordability. Rather than shy away from frustration around out-of-pocket costs, the campaign leaned into satire: a fictitious version of the healthcare experience where individuals are literally told to “go fund yourself” when faced with steep medical bills. A satirical 90-second video and visual assets amplified this message, illustrating common pain points such as pricey prescriptions and surprise copays in a blunt, provocative way.

Beyond social posts and creative content, the project included a participatory element that turned awareness into action. As part of the experience, Nomi Health invited people to create their own “Go Fund Yourself” stories in a Mad-Lib style generator, bringing personal healthcare cost struggles to light. For every story submitted, Nomi Health donated $100 to the HealthWell Foundation to help underinsured individuals cover medical expenses, ultimately raising over $100,000 to support real-world healthcare needs.

Press
- Forbes
- Ads of the World <—- SEE THE AD HERE!
- Media Post
- PR Newswire
- Muse by Clios

Awards
- Won Silver @ 2023 Clio Awards

Role // VP, Integrated Marketing