Monte Nido: Brand Refresh
& Web Rebuild

montenido.com

In 2024, Monte Nido underwent a comprehensive brand evolution to better reflect who the organization had become—a unified, national leader in eating disorder treatment with a full continuum of care. As the company expanded, its subbrands—Monte Nido Walden, Monte Nido Rosewood, and Monte Nido Clementine—had developed strong recognition individually. The 2025 evolution brought these programs together under a more cohesive master brand, creating clarity in the market while preserving the clinical depth and specialization each program is known for.

The refresh included a modernized visual identity, updated messaging, and a clearer articulation of Monte Nido’s comprehensive system of care. The goal was not to change who the organization is, but to align the brand with its scale, outcomes, and long-standing clinical expertise. The rollout spanned digital platforms, marketing materials, internal communications, and external partnerships, helping position Monte Nido for continued growth while reinforcing its commitment to accessible, evidence-based treatment for every body.

Role // VP, Marketing