Progressive Name Your Prank
This year, no one had to face April Fool’s Day empty-handed. Progressive covered anyone in need of a great prank with April Fool’s Insurance. Progressive’s April Fool’s Insurance came to life with ‘Name Your Prank’. The Name Your Prank tool enables users to create farce yet credible-looking breaking news articles about themselves to share with their social network and send their friends into a frenzy.
The program blew our projected goals out of the water with over 330K fake articles created over the 1-day holiday.
Role // Lead Digital Producer
Credits
Creative Director: Ricardo Landim
Associate Creative Director / Art: Mike Sullivan
Copywriters: Sara Cummings, Thomas Crowley
User Experience Designer: Davis Kramer
Account Managers: Anthony Modano, Dot Delany, Nick Widmer
Project Manager: Erin Sullivan
Digital Producer: Nicole Bazzinotti
Social Content Strategists: Matt Shaw, Kim Pezone, Ryan Vinnecombe
Analytics Manager: Christine Mooney
Development: The Atom Group, Steve Hallman