MET-Rx Greater Than Gold : Weight Fabrication

MET-Rx is designed to fuel next-level training for elite athletes. The most passionate athletes care about their next achievement, record or breakthrough. Basking in past glory just slows them down. “Next” drives them forward.

In the spirit of “Next”, MET-Rx set out to give old trophies new purpose. We collected hundreds of trophies, including a beloved trophy from Leonard Fournette’s personal collection, and transformed the trophy material into a set of free weights and kettlebells. Leonard then delivered these training tools to Raines High School in his new home, Jacksonville, Florida. Together, MET-Rx and Leonard Fournette gave trophies a new purpose, turning relics of past glory into fuel for the next generation of athletes.

Press
- AdAge
- NFL.com 
- Yahoo Sports

Role // Lead Interactive Producer

Credits

Group Creative Director: Tim Gordon
Creative Director: Ryan Raab
Copywriter: Yahkeema Moffitt, Nick Larson
Art Director: Felipe Mollica
Jr Copywriter: Mitchell Quesada
Jr Art Director: Fatima Jafri
Interactive Production: Nicole Bazzinotti, Shayan Amir-Hosseini
Broadcast Production: Perry Kornblum, Zeshawn Ali, Tricia Lentini-Himot
Music Supervisors: Ryan Barkan, Mike Ladman
Business Affairs: Keith Marman
Strategy: Justin Schneider, PJ Mongell, Eric Chow
Account Management: Alex Budenberg, Sean Tanner
Project Management: Caroline Kosse
Weight Fabrication Production Company: Deeplocal
BTS Production Company: Farm League